CERC Manual

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CDC’s Crisis and Emergency Risk Communication (CERC) manual is based on psychological and communication sciences, studies in issues management, and practical lessons learned from emergency responses. The CERC manual is intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures.

Last updated 2018

– Types of emergencies and factors that increase the risk of crisis

  • – Definitions of crisis and emergency risk communication (CERC) concepts
  • – Lifecycle of CERC and how communication works at each phase of a crisis
[Ukr] Вступ

Last updated 2019

  • The four ways people process information during a crisis
  • – Mental states during a disaster, such as uncertainty, helplessness, and hopelessness
  • – Risk perception and behaviors
[Ukr] Психологія кризових ситуацій
[Rus] Кризисная психология
[Rom] Psihologia unei crize 
[Fre] La psychologie des crises

Last updated 2018

Understanding your audiences

– Making facts work in your message

– Building credibility and trust

– Gathering audience feedback

[Ukr] CERC: повідомлення і аудиторія

Last updated 2018

Communities in the context of an emergency

– Types of community relationships

– Community engagement in each phase of a crisis

– Levels of community engagement

[Ukr] (CERC) Повідомлення про надзвичайні ситуації у кризових ситуаціях): Залучення Громади

Last updated 2014

– Phases of a crisis

– Developing the plan

– Applying the plan throughout CERC lifecycle


Last updated 2014

– The role of the spokesperson in crisis communication

– Characteristics and best practices of a spokesperson

– Working with the media and public meetings


Last updated 2014

– The media’s role in a crisis, disaster, or emergency

– Interacting with the media and developing positive relationships

– Meeting media needs throughout an emergency

– Responding to media regarding significant errors, myths, and misperceptions


Last updated 2014

– Communication channel attributes

– Channel characteristics and features

– Applying specific communication tools

[Ukr] CERC: інші канали комунікації

Last updated 2014

– Social media’s relationship with mainstream media

– Role of social media in a crisis

– Responding to social media regarding serious errors, myths, and misperceptions

[Ukr] (CERC): Соціальні Мережі та Мобільні Медіа Пристрої

Last updated 2014

– Challenges to communicating during chemical, biological, nuclear, or explosive (CBRNE) events.

– Understanding psychological responses to terrorism

– Communicating about the Strategic 
[Ukr] (CERC) Комунікаційні Виклики Тероризму та Біотероризму 

Last updated 2014

– Appropriate staffing and preparation to maintain the well-being of communicators

– Preparing for and addressing the mental health of responders and their families


Last updated 2014

– Key federal government agencies that may be involved in an emergency response and their roles.

– How communities, local and federal government agencies, and national and international organizations coordinate and communicate in a response

[Ukr] CERC: Розуміння ролі федеральних, регіональних і місцевих партнерів у сфері охорони здоров’я

Last updated 2014

– Laws and regulations that protect privacy

– State public health emergency powers

– Laws regarding freedom of speech, Freedom of Information Act, and Copyright law

[Ukr] (CERC): ЗМІ та Закон про Охорону Здоров’я

Additional Documentation

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